Technology in the Obama Campaign: Who Did What For Whom?
A number of politicians and parties in Canada are laying claim to various technological aspects of the Obama campaign, and it was getting a bit confusing to me just what elements each one has adopted.
I just found an article from last fall with an overview of the various elements that made up the high-tech arsenal of the most creative political campaign many of us have seen in our political lives. It details the different roles played for the Democratic National Committee (DNC) by:
I just found an article from last fall with an overview of the various elements that made up the high-tech arsenal of the most creative political campaign many of us have seen in our political lives. It details the different roles played for the Democratic National Committee (DNC) by:
- MyBarackObama.com - the social networking, volunteer-activation site built by Blue State Digital
- the Voter Activation Network ("the VAN") - recently purchased by the Liberal Party
- VoteBuilder - the Democratic Party's proprietary version of the VAN
- Catalist - a private firm that maintains detailed lists of voters' addresses, voting preferences, occupations, etc.
- Strategic Telemetry - the "business intelligence" of the system, containing the top secret likely voter profile of potential Obama supporters and where to find them
Labels: Campaign Techniques
posted by The Pundits' Guide at
6:08 AM
0 Comments:
Post a Comment
Links to this post:
Create a Link
<< Home