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Tuesday, February 24, 2009

Liberals Underspent National Limit in 2008?

In the back-and-forth with Liberal blogger Robert Silver this morning about spending and returns on a 308-riding strategy vs. a targetted strategy, I completely missed this nugget in his later blogpost:
The national campaign budget isn't a fixed cost - as in 2008, the party can decide not to spend the maximum - but in order to determine the real ROI of a 308-riding strategy, I'm not sure that using the national campaign budget is a proper imput on the cost side.
Now, last I was aware the Liberal Party was indeed planning to spend the national limit (see their spokesperson Dan Lauzon's comments to Barbara Yaffe from the summer). I do recall there was a speculative story during the campaign that they might pull back from going all in, but I can't recall who wrote it or seem to find it just now (any readers out there remember which one I mean?). [UPDATE: Thanks to commenter the Jurist for locating the mid-campaign story I was thinking of from John Ivison.]

Meantime, as noted before the parties' election campaign returns are due on Tuesday April 14, so I guess we'll see how everyone fared then.

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2 Comments:

Blogger The Jurist said...

I'm guessing you're thinking of this one from John Ivison?

February 24, 2009 4:15 PM  
Blogger The Pundits' Guide said...

Yep, that was the one. Thanks, Jurist.

February 24, 2009 4:27 PM  

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